Qualitative Market Research
…and how it can help your business
Market Research helps you to consider and (re)define brand strategy by focusing on what end-users really want and need, as well as how they are behaving around your brand, and why.
QualiProjects offers in-depth market research studies in Ireland, the UK, EU and internationally across Consumer, Tech, Healthcare, Social, Retail, Media & Comms and Travel sectors offering purely Qual or Qual/Quant mixed method research including both traditional and modern methods such as Online Communities, Eye Tracking and Mobile Qual.
QualiProjects will work with you to uncover strategic insights that will prove or disprove your hypotheses and focus on how to ascertain company objectives.
We have a labyrinth as our banner image and logo, to symbolise the journey towards real insight that market research provides, despite the twists and turns along the way. Market research guides Brand and Insight Managers, Marketers and R&D professionals on a journey into the symbolic ‘centre’ of the maze, to unearth new wisdom and determine how to breathe new life into a brand through the highlighting of strategic action points and recommendations.
QualiProjects works in a variety of languages both on and offline to recruit and conduct fieldwork and to deliver research results. We also offer a Market Research Translation and Interpreting service.